Case Study: MrQ achieves safer gambling and fraud reduction with IDology

MrQ flags 2% of player accounts as fraudulent with IDology

MrQ, an online casino operating in the UK, partnered with its identity verification vendor GBG to cleanse its customer database. The challenge was to identify deceased customer records to prevent fraud, support responsible gaming best practice, and ensure its marketing campaigns were reaching the right audience.

GBG implemented a solution that matched MrQ’s customer database against multiple mortality files. The outcome was that 2% of player accounts were instantly flagged as potentially fraudulent. MrQ suspended these accounts for further verification, immediately removing them from marketing to support safer gambling. This helped MrQ minimise fraud and compliance risk.

MrQ