Case Study: TRX (fitness brand) achieves increased brand awareness and incremental revenue with ID.me

Why fitness brand TRX® selected ID.me to increase brand awareness and grow incremental revenue

TRX needed to build direct consumer awareness after COVID-19 shuttered gyms and drive deeper connections with military, veterans and first responders while avoiding a manual, time‑intensive verification process. They selected ID.me—using the ID.me marketplace, verification platform and marketing services—to reach those audiences, offer special pricing and integrate secure identity checks into their existing BigCommerce checkout.

ID.me delivered a turnkey solution with built‑in audiences, proactive marketing (emails, social and hero banners) and technical integration into TRX’s ecommerce flow, enabling TRX to launch 20% discounts for military and first responders earlier than planned. Within two months live, TRX saw early evidence that ID.me was bringing new customers who otherwise wouldn’t have shopped with them, driving expected incremental revenue and growth in their opt‑in database.

TRX

Kristina Smith

Senior Director of Digital Marketing