Case Study: UNTUCKit achieves 7% month-over-month revenue growth and 10× higher conversion with ID.me

UNTUCKit switches to ID.me to optimize the promotional checkout experience and accelerate demand

UNTUCKit, a rapidly growing apparel brand known for its shirts, faced a challenge extending its long-standing in-store military and affinity discounts to eCommerce. Their previous group verification provider charged for every verification attempt, created poor checkout UX by routing customers to a separate landing page, allowed discount abuse, and could not support expanded group discounts — so UNTUCKit switched to ID.me for group verification and checkout integration.

ID.me implemented its group verification service and a turnkey Shopify plugin that verifies customers at checkout (charging only for successful verifications) and markets offers through ID.me Shop. The integration was seamless, enabled expansion to multiple groups, and placed a “Verify with ID.me” button in-cart; ID.me orders convert nearly 10x higher than site average, ID.me Shop email placements drive a 60% average increase in verifications, and the program has driven a 7% month-over-month revenue increase for UNTUCKit.

UNTUCKit

Alberto Corral

Vice President of Marketing and Business Development