Case Study: Under Armour achieves revenue growth and brand loyalty with ID.me

Under Armour drives double-digit affiliate revenue growth with ID.me

Under Armour, a leader in athletic wear, faced a challenge in extending its in-store discount for military personnel to its online store. This limitation prevented the company from fully honoring service members digitally and potentially impacted online brand loyalty. To address this, Under Armour partnered with the identity verification vendor ID.me.

By implementing ID.me's solution, Under Armour was able to securely verify the military status of online shoppers and offer them their deserved discount. This allowed the athletic wear maker to consistently honor military personnel across all sales channels. The partnership with ID.me resulted in double-digit affiliate revenue growth for Under Armour and helped strengthen brand loyalty among the military community.

Under Armour