Case Study: Rosetta Stone achieves 26% verification cost savings and 20% higher conversions with ID.me

Rosetta Stone Saves on Military Verifications with ID.me

Rosetta Stone, the online language‑learning company, needed to revamp its military discount program for active‑duty service members and veterans after a previous provider left them with costly, inefficient verifications and no email marketing capability. Rosetta Stone engaged ID.me to provide group identity verification and marketing support, using ID.me’s verification service, a hosted landing page, and targeted email newsletter placements.

ID.me delivered a fast, seamless switch (under three days), installed a hosted landing page on Rosetta Stone’s domain, and only charged for successful verifications — reducing costs and handling increased demand during the COVID‑19 pandemic. The results with ID.me included a 26% savings per verification versus the previous vendor, a 20% lift in conversion rate, strong search visibility for the discount page, and $2.12 earned per dollar spent on ID.me email sends.

Rosetta Stone

Deionna Edmunds

Digital Partnerships Specialist