Case Study: Moosejaw achieves higher average order value and stronger customer loyalty with ID.me

MooseJaw boosts AOV 43% with ID.me discounts

The customer, Moosejaw, an outdoor apparel retailer, wanted to better serve military, first responder, and student markets with exclusive discounts but lacked a tool to gate them. They were concerned about the development cost and time required to build a solution in-house. They chose to use the identity verification service from their existing affiliate partner, ID.me.

ID.me implemented its solution, which was integrated in just three weeks with minimal engineering effort. The results were significant: the average order value for customers using ID.me was 43% higher than the site's overall average, and their 12-month repeat rate was 18% higher. The program also drove substantial revenue growth, generating over $6 million in its first two years and achieving a 31% year-over-year increase in discount-driven revenue, outpacing overall growth. ID.me's solution successfully provided Moosejaw with a streamlined way to offer and verify these exclusive discounts.

MooseJaw