Case Study: Every Man Jack boosts conversions and reaches military customers with ID.me

Men’s Grooming Brand Every Man Jack Partners with ID.me to Extend Discounts to Military Communities

Every Man Jack, a leader in natural men’s grooming, wanted to accelerate its DTC business by reaching military and frontline communities but had no reliable way to identify or verify service members beyond broad Veterans Day promotions. To address this gap, Every Man Jack partnered with ID.me to leverage ID.me’s identity and group verification services and the ID.me marketplace to connect with verified military, veteran, and frontline shoppers.

ID.me implemented a rapid integration—launching co‑branded discounts on the ID.me marketplace and a checkout flow that directs shoppers to ID.me for discount codes with a simple upfront fee plus pay‑per‑code model. The partnership delivered measurable impact: a 25% conversion rate for ID.me‑verified affinity customers (nearly 7× the site average), more than $50K in sales in a few months, and a 16% lift in conversion rates since launch, establishing ID.me as a core part of Every Man Jack’s acquisition strategy.

Every Man Jack

Nick Hasselberg

Director of Growth Marketing