Case Study: MANSCAPED achieves 90% new-user purchases and 25% retargeting CVR with ID.me

MANSCAPED Supports the Troops Beyond San Diego

Manscaped, the San Diego–based leader in men’s below-the-waist grooming, wanted to support the military year‑round but found its outreach siloed and time‑consuming to manage through one‑off partnerships. To offer consistent discounts to service members without risking coupon abuse, Manscaped turned to ID.me, using ID.me’s federally certified identity‑verification and unique offer‑code service.

ID.me generated unique, per‑user discount codes, provided access to its 69+ million member network and placement in the ID.me Shop, and enabled tracking of individual code use for personalized retargeting. As a result, Manscaped achieved immediate positive ROI, saw 90% of purchases from new users on its first dedicated military email, reached a 25% CVR on retargeting emails, and expanded the program to other groups while sending 131 ID.me‑driven emails in 2021.

Manscaped

Jessica Carlson

Paid Media Manager