Case Study: MANSCAPED achieves higher new-customer purchases and strong ROI with ID.me

MANSCAPED achieves 25% CVR on retargeting emails with ID.me

The customer, Manscaped, a men's grooming products company, wanted to move beyond one-off partnerships to offer a consistent, ongoing military discount program. Their challenge was finding a way to reliably verify military status to prevent fraud and ensure discounts were only used by the intended audience. They partnered with the vendor ID.me for its identity verification service.

ID.me implemented its solution, which provides unique discount codes to each verified individual. This allowed Manscaped to accurately track usage and run targeted retargeting email campaigns. The results were significant, with 90% of purchases coming from new users and a double-digit conversion rate. Manscaped achieved a 25% conversion rate on their retargeting emails and a positive return on investment, leading them to expand the ID.me program to include other groups like first responders and teachers.

Manscaped