Case Study: Leading Online Eyewear Retailer achieves 7x higher conversion rate with ID.me

Leading Online Eyewear Retailer Increases Conversion Rate by 7x

Leading Online Eyewear Retailer, a historically full-price brand with an average order value of $177, needed a way to expand online revenue by offering exclusive promotions to military, veterans, and first responders without damaging pricing integrity or inviting fraud. With no online eligibility verification in place, the retailer partnered with ID.me and integrated ID.me’s identity verification solution to enable private, targeted in-cart offers.

ID.me’s verification let the retailer confidently deliver exclusive incentives and capture verified customer data for personalized retargeting. Conversion rates for ID.me-verified shoppers climbed from 10.8% at 30 days to 11.3% at 60 days, 13.5% at 90 days, and 14.6% at 120 days — roughly 7x the retailer’s standard 2.1% conversion rate — while preserving brand integrity and enabling more effective customer retention.