Case Study: Moosejaw achieves 43% higher average order value and 18% higher repeat rate with ID.me

Larger Average Order Value & More Loyal Customers from ID.me-Powered Student, Military, and First Responder Discounts

MooseJaw, an outdoor apparel and recreation retailer, wanted to better serve military, first responder, and student customers but had no secure way to gate those discounts and didn’t want a costly in-house build. Because MooseJaw already had an affiliate relationship with ID.me, they selected ID.me’s identity verification solution to authenticate eligible shoppers and enable targeted discounts.

ID.me’s verification was integrated in three weeks by one engineer, and the program drove measurable lift: ID.me‑verified shoppers had a 43% higher average order value and an 18% higher 12‑month repeat rate than the site average. About 34% of discount claimants were existing ID.me members, MooseJaw’s Q4 2017 promotional placements in ID.me channels returned 5.4× ROI, and ID.me‑powered group discounts produced a 31% YOY revenue increase in year two (vs. 16% overall), generating over $6 million in the first two years.

MooseJaw

Dan Pingree

Chief Medical Officer