Case Study: KISS achieves 4,000+ one-day military presale ticket sales with ID.me

KISS Concert Experiences Surge In Military Sales

KISS launched the “Heroes Get Rewards” campaign to offer discounted concert tickets to the verified military community during their 40 Year Anniversary Tour and needed a secure, online identity-verification solution. KISS worked with vendor ID.me, using ID.me’s identification system (via Troop ID) to verify military status and control access to the one-day military-only presale.

ID.me implemented a streamlined verification flow—creating a dedicated landing page, prompting users to sign in/sign up with Troop ID, issuing one-time promo codes, and integrating with Ticketmaster and McGhee Entertainment—without disrupting e-commerce and in under a week. ID.me’s real-time verification prevented repeat use and drove measurable results: more than 4,000 tickets sold in the one-day presale and over 5,400 discounted tickets sold for the tour overall.

KISS