Case Study: George Washington’s Mount Vernon achieves secure online military verification and higher ticket conversion with ID.me

Implementing state-of-the-art identity verification technology to offer secure affinity ticketing online for the finest, state-of-the-art venues

George Washington’s Mount Vernon needed to increase online ticket conversion and honor military families with the same discounted tickets offered at the gate, but their previous system required visitors to present military ID in person, creating long lines and friction. To address this, Mount Vernon partnered with ID.me to deploy its digital identity verification technology integrated into the ticketing flow.

ID.me’s solution enabled real-time online verification of military status (with the Tessitura ticketing launch), reducing fraud risk and smoothing the purchase experience while allowing future expansion to other affinity groups like first responders and teachers. Since the February Tessitura rollout, George Washington’s Mount Vernon sold 2,164 discounted military tickets online—2.49% of online ticket sales—demonstrating improved conversion and guest experience.

George Washington’s Mount Vernon

Matt Briney

Vice President of Media & Communications