Case Study: Gravity Diagnostics achieves faster, secure patient verification and halves registration time with ID.me

ID.me Partnership Helps Gravity Diagnostics Expedite Patient Verification

Gravity Diagnostics, a CAP-accredited clinical laboratory licensed in all 50 states and serving 1,000+ customers, faced slow, error-prone paper requisitions at 40+ remote testing sites during the Delta surge — registration took 10–15 minutes and often produced inaccurate patient data. To modernize and secure registration, Gravity Diagnostics turned to ID.me for secure, federally compliant omnichannel patient identity verification (including Multifactor Authentication).

ID.me implemented a QR-driven flow to a co-branded portal for identity verification, integrated in 33 days and launched October 27, 2021. The ID.me solution halved registration time to 5–7 minutes for new patients (2–3 minutes for repeat patients), reduced data errors, smoothed drive-thru throughput, and enabled validated contact matching to support enterprise patient records — benefits Gravity credits to ID.me’s technology and responsiveness.

Gravity Diagnostics

Amanda Eckmann

Vice President of Digital Transformation