Case Study: Great Wolf Lodge achieves 3x growth in hero reservations with ID.me

Great Wolf Lodge grows hero reservations 3x with ID.me

The customer, Great Wolf Lodge, faced significant challenges with margin leakage and operational inefficiency in its discount program for military members and first responders. Operating on an honor system, the lack of verification created friction at check-in and prevented the company from marketing the program aggressively due to the financial risk of offer abuse. This made these high-value communities effectively invisible to their acquisition strategy.

By implementing ID.me's Digital Wallet for automated identity verification, Great Wolf Lodge modernized its approach. The solution provided a seamless, eight-second verification process that protected margins and enabled aggressive marketing. As a result, ID.me helped the company achieve a 3x increase in its reservation run rate, drive over 200,000 verifications, and generate eight figures in revenue within the first year.

Great Wolf Lodge