Case Study: Every Man Jack reaches military consumers with ID.me

Every Man Jack expands into the military market with ID.me

Every Man Jack, a leader in natural men's grooming products, sought to meaningfully expand into the military consumer market beyond standard seasonal promotions. To achieve this, they partnered with the identity verification vendor ID.me, leveraging its platform to authenticate military community members and offer them targeted promotions.

ID.me provided a solution that allowed Every Man Jack to verify the military status of online shoppers, enabling trusted and exclusive marketing offers. This partnership helped the customer successfully break into the military market, aligning their brand with a community that matched their company ethos. The ID.me platform facilitated this targeted outreach, moving the brand's engagement beyond traditional Veterans Day efforts.

Every Man Jack