Case Study: Every Man Jack extends military and veteran discounts with ID.me

Every Man Jack drives 25% conversion rates with ID.me

Every Man Jack, a men's grooming brand, sought to extend exclusive discounts to military communities as part of its brand ethos but lacked a strategy to verify customer eligibility. Their traditional, non-targeted promotions, like Veterans Day discounts, were unable to accurately reach this specific audience. They partnered with ID.me to implement its identity verification and group discount service to solve this challenge.

ID.me provided a solution that allowed Every Man Jack to offer verified discounts, including placement in the ID.me marketplace. The implementation was rapid, and the results were significant. The program achieved a 25% conversion rate, nearly 7x higher than the site average, and drove over $50k in sales. ID.me's contribution continues to grow, with conversion rates increasing by 16% since launch, making it a core part of the brand's customer acquisition strategy.

Every Man Jack