Case Study: Babbel increases sales with a scalable student discount program powered by ID.me

Babbel increases sales with a scalable, easy-to-implement student discount program powered by ID.me

Babbel, the subscription-based language-learning app, wanted to grow subscribers in the 18–24 age range by offering a targeted student discount but lacked a scalable, reliable way to verify student status. To solve this, Babbel selected ID.me’s student verification solution and ID.me Shop to power its discount program and dedicated landing pages.

ID.me delivered a fast, easy-to-implement verification flow with pay-per-success pricing and Shop integration, enabling Babbel to promote discounts confidently across channels. The program drove measurable results: 1.7% of U.S. sales in the 18–24 group used the ID.me student discount, nearly 4% of those convert to full-paying customers after the trial, and over 60% of group-discount customers arrive pre-verified—while Babbel expanded discounts to additional affinity groups (military, veterans, first responders, healthcare).

Babbel

Michele Lis

Product Manager