Case Study: Babbel boosts student subscriptions with ID.me

Babbel boosts subscriptions among 18–24-year-olds with ID.me

Babbel, a subscription-based language learning app, sought to reach new subscribers in the 18–24 age demographic by offering student-exclusive incentives. Their challenge was finding a suitable verification platform to enable this targeted outreach. They chose to partner with ID.me for its identity verification services.

ID.me provided its platform to verify student status, allowing Babbel to securely offer and manage its student-exclusive promotions. By leveraging ID.me, Babbel was able to effectively win over students and successfully increase its sales and app subscriptions. The implementation of ID.me's solution directly supported Babbel's growth objectives.

Babbel