Case Study: Make the Road New York achieves a 360° participant view and lower admin costs with Idlewild Partners

Make the Road New York consolidates 2 Salesforce instances with Idlewild Partners

Make the Road New York (MRNY) was facing significant inefficiencies and higher administrative costs due to duplicate Salesforce instances. This created friction that hindered leadership decision-making and made it difficult for the organization to tell its full story. Idlewild Partners was engaged to address this challenge.

Idlewild Partners built a centralized Salesforce instance to consolidate data from six departments. The solution included a universal intake process, attendance and campaign tracking, and numerous integrations. As a result, MRNY moved off multiple spreadsheets and separate systems, giving staff a complete 360-degree view of participant engagement. Idlewild's work led to increased Salesforce usage and better data entry.

Make the Road New York (mrny)