Case Study: Digicel achieves higher retention and revenue with Idiro Analytics

Digicel boosts retention 12% with Idiro Analytics

The telecommunications provider Digicel partnered with Idiro Analytics to gain a deeper understanding of customer behavior in order to reduce churn and increase revenues. They sought to leverage predictive analytics to improve the effectiveness of their sales and marketing activities.

Idiro implemented its customer behavior analysis to provide the intelligence behind targeted marketing campaigns. The solution delivered a significant return, with Digicel achieving a 6x to 8x ROI annually. Specific results included a 12% improvement in customer retention and a 53% increase in top-up revenue, demonstrating the measurable impact of Idiro's work.

Digicel