Case Study: Vitality Insurance achieves 32% increase in email CTR and 58.5% uplift in web engagement with Idio

Vitality - Customer Case Study

Vitality, a leading UK life and health insurer with over 4 million customers, runs an online health magazine to engage members but needed better personalization and insight. Vitality engaged Idio to personalize email and web experiences, integrate with ExactTarget, boost click-throughs to the site and partner pages, and surface which content drives month‑on‑month engagement using Idio’s Content Intelligence platform.

Idio integrated its Content Intelligence platform with Vitality’s ExactTarget emails, deployed pre‑page‑load personalization widgets on the site, and provided content performance insights to inform editorial strategy. The Idio solution was live in 7 days and delivered a 32% increase in email CTR and a 58.5% uplift in depth of web engagement, enabling Vitality to target upsell opportunities and refine content based on individual-level interests.

Vitality

Ada Gilchrist

Marketing and Communications Manager