Case Study: Climate Change Capital achieves 10% increased engagement and 22% broader reach with Idio

Climate Change Capital - Customer Case Study

Climate Change Capital, a long-standing thought‑leadership publisher with 2,000+ content items since 2003, faced limitations in traditional analytics that left them unable to see which topics truly engaged audiences, make data‑led strategy decisions, or attribute conversions to specific content directions. To solve this, they engaged Idio and deployed Idio’s idio Insight platform to get topic‑level visibility across their content repository.

Idio ingested CCC’s content, analyzed 2,000+ pieces to extract ~28,000 topics, tracked thousands of user interactions, and built topic‑level interest profiles and real‑time dashboards, backed by training from Idio’s Customer Success team. The result: Climate Change Capital could measure and prioritize topic engagement, visualize topic-driven conversions, and saw a 10% increase in depth of engagement (interactions per visitor) and a 22% increase in breadth of reach (unique visitors).

Climate Change Capital