Case Study: Washington College builds a lasting legacy campaign with idfive

Washington College builds a multi-year fundraising campaign with idfive

Washington College engaged idfive to address the challenge of launching a multi-year comprehensive fundraising campaign. The school needed to convince its alumni and other stakeholders to support its future by donating to key priorities like student access and affordability, despite many potential donors having graduated years prior.

idfive developed the "Forge a Legacy" campaign, which was centered on collecting and showcasing the personal stories of the college's community. The solution involved creating promotional collateral, digital assets, and a customized story hub to demonstrate how each individual is part of the school's ongoing legacy, thereby connecting donors to the impact of their contributions.

Washington College