Case Study: University of Maryland School of Nursing enhances student recruitment with idfive

University of Maryland School of Nursing rebuilds its website for a new system-wide CMS with idfive

The University of Maryland School of Nursing faced the challenge of an outdated and difficult-to-navigate website that failed to reflect its status as a top-ranked institution. This issue was compounded by a university-wide mandate to transition to a new proprietary content management system. The school partnered with idfive to address this.

idfive analyzed the existing site and gathered user feedback before mastering the new CMS. Their solution used custom photography, skeuomorphic infographics, and audience-centered copy to create an engaging online experience that addressed what prospective students wanted to know about nursing. The result was a powerful new recruitment tool for the university, developed by idfive.

University of Maryland School of Nursing