Case Study: University of Hartford doubles CRM leads with idfive’s cross-channel media strategy

University of Hartford more than doubles CRM leads with idfive

The University of Hartford partnered with idfive to increase awareness and recruitment for its graduate online programs, including those from its top-ranked Barney School of Business. The challenge was to expand media placements to drive significant growth in RFIs (Requests for Information) for enrollment.

idfive implemented a comprehensive cross-channel media strategy that included site retargeting, digital out-of-home, streaming audio, paid social, and paid search. This meticulous approach, combined with performance tracking and optimization, more than doubled CRM leads year-over-year as of March 2024, demonstrating the campaign's effective and measurable impact.

University of Hartford