Case Study: University of Hartford achieves a vibrant strategic plan launch with idfive

University of Hartford boosts strategic plan engagement to 2:28 with idfive

The University of Hartford partnered with idfive to address the challenge of launching its new UHart Start Strategic Action Plan. The university needed to transform its formal policy documentation into an exciting rallying cry to generate enthusiasm and share its bold vision with its community and key stakeholders.

idfive implemented a cross-platform solution that included a redesigned full-color booklet, a bi-fold summary mailer, and a robust landing page. This approach made the strategic plan dynamic and engaging. The campaign successfully increased stakeholder buy-in, resulting in an average time-on-page of 2:28 for the landing page, far exceeding the previous average of 0:52, and contributed to a 30% increase in unrestricted donations.

University of Hartford