Case Study: UMD School of Pharmacy achieves a more accessible, intuitive website with idfive

UMD School of Pharmacy improves accessibility and user experience with idfive

The UMD School of Pharmacy needed a website that was accessible and intuitive for its diverse audiences. The existing site's design and architecture did not reflect the school's brand of innovation and excellence, which was crucial for student recruitment, and it struggled to communicate effectively with prospects from different programs. The vendor idfive employed its Discover360™ service to address this challenge.

idfive developed a new site strategy, design, and information architecture that emphasized the school's position at the center of industry, research, and education. The solution incorporated SEO, responsive design, and usability best practices to enhance the experience across all devices. This resulted in a bold new website that accurately reflects the school's brand while adhering to higher education web standards.

UMD School of Pharmacy