Case Study: The Cliburn creates a future-ready digital stage for classical music with idfive

The Cliburn builds a global music platform with idfive for 30 million viewers

The Cliburn, a global leader in classical music, faced the challenge of creating a new digital platform for its 2025 International Piano Competition. The organization needed a future-proof, mobile-first website that could handle massive traffic spikes, serve diverse global audiences, and provide easy content management. They partnered with vendor idfive to develop a powerhouse website that was more than just an archive; it needed to engage donors, charm locals, and welcome newcomers to classical music.

idfive delivered a solution with audience-first navigation, a modern and playful design, and robust functionality built to scale. The new site acts as a digital command center for the competition, featuring live webcasts and real-time integration. The outcomes transformed cliburn.org into a living stage for music, serving as a fundraising engine, educational resource, and fan hub. The platform is prepared to handle millions of global visitors for the 2025 event, fulfilling its role as an inspiring international platform for the arts.

The Cliburn