Case Study: SUNY Potsdam boosts student engagement with idfive

SUNY Potsdam boosts first-year retention to 73% with idfive

The State University of New York at Potsdam (SUNY Potsdam) needed a website to attract eclectic students who would thrive in its unique Adirondack Mountains setting. The challenge for vendor idfive was to create a site that honestly represented the university's one-of-a-kind experience to the right prospective students, rather than using a generic approach for broad appeal.

idfive implemented a Drupal 8 website that leveraged high-quality photography and a design evocative of the campus environment to immerse users. The solution included a customized backend for easy maintenance and an intranet portal for the campus community. This honest and upfront approach contributed to a substantially higher first-year student retention rate of 73%, which is above the national average.

SUNY Potsdam