Case Study: Sheppard Pratt builds awareness and excitement for its new Baltimore/Washington campus with idfive’s "Hope is Here" launch campaign

Sheppard Pratt drives 2.6 million impressions with idfive

Sheppard Pratt, the nation's largest nonprofit mental healthcare provider, faced the challenge of generating awareness for its new Baltimore Washington Campus while breaking through preconceived notions of mental health facilities. The vendor, idfive, was tasked with building a launch campaign to build excitement and introduce a new image of compassionate care.

idfive developed the "Hope is Here" campaign, which utilized a multi-channel media strategy including digital advertising, local news, radio, and outdoor signage. The solution positioned the new facility as a beacon of hope and successfully performed at or above healthcare industry benchmarks, achieving 2.6 million impressions and a search engine marketing click-through rate of 4.4%, significantly higher than the 1.8% industry benchmark. The campaign's success led to its branding being adopted for the hospital's grand opening and annual report.

Sheppard Pratt