Case Study: Rosedale Bank modernizes its legacy and drives growth with idfive

Rosedale Bank modernizes its 116-year legacy with idfive and drives 1.2M+ impressions

Rosedale Bank, a longstanding community financial institution, faced the challenge of modernizing its brand to reflect its evolution into a full-service bank and compete with newer competitors. Its legacy identity no longer fully communicated its modern capabilities or digital convenience, requiring a trust transfer to a new name without alienating its existing customer base. The vendor idfive was engaged to develop a new brand platform.

idfive implemented a comprehensive solution including a new name (Rosedale Bank), a refreshed visual identity, a redesigned website, and an integrated media campaign centered on the "We're here for it" platform. The results were highly successful, generating over 1.2 million impressions and exceeding industry benchmarks for engagement across channels like Meta and LinkedIn. The campaign also contributed to measurable business growth, with a 14% increase in new retail checking accounts and a 27% increase in new business checking accounts.

Rosedale Bank