Case Study: Maryland State Education Association achieves a modernized brand identity with idfive

Maryland State Education Association refreshes its brand for 75,000 members with idfive

The Maryland State Education Association (MSEA), the state's largest professional organization, faced the challenge of updating its brand identity to better reflect the energy and activism of its 75,000 members in the modern educational landscape. To address this, MSEA partnered with vendor idfive, which employed its Discover360™ research process to guide the rebranding initiative.

idfive implemented a comprehensive solution that included extensive member research, leading to a refined logo and an updated brand platform with new positioning, a value proposition, and tone and voice guidelines. The result was a clean, modern logo and a cohesive messaging platform that aligned MSEA's brand with its critical mission, successfully capturing the organization's professionalism, vitality, and vision.

Maryland State Education Association