Case Study: Maryland Food Bank expands outreach and boosts donations with idfive

Maryland Food Bank boosts giving for its 40th anniversary with idfive

The Maryland Food Bank faced the challenge of increasing its outreach and support in a competitive nonprofit landscape to fight food insecurity across the state. Partnering with idfive, the organization sought to amplify its mission through a website redesign and improved content strategy to better engage donors, volunteers, and partners.

idfive implemented a comprehensive solution that included a new website design with an improved user experience, a refreshed visual identity, and the creation of tools like an interactive "Maryland Hunger Map." This effort successfully directed users to key action pages like "Find Food" and "Donate Today." The new site and a coordinated 40th-anniversary campaign helped Maryland Food Bank reach new audiences, strengthen existing relationships, and drive giving to new levels.

Maryland Food Bank