Case Study: Kennedy Krieger Institute increases donor engagement and patient storytelling with idfive

Kennedy Krieger Institute boosts donor participation and patient representation with idfive

Kennedy Krieger Institute, a pediatric care and research center, partnered with idfive to address a challenge with their Office of Philanthropy website. The site presented an overwhelming number of ways to get involved but failed to clearly connect visitors to the patient stories, which was crucial for encouraging donations.

The solution from idfive was a complete website redesign that put patient stories and photography at the forefront. This created clear pathways for visitors to get involved and donate, effectively conveying the Institute's inspiring work. The new site successfully increased donor participation and improved patient representation.

Kennedy Krieger Institute