Case Study: Iowa State University boosts new user engagement with idfive’s website redesign

Iowa State University boosts new users 74% with idfive

Iowa State University sought to expand its reach beyond the midwest and combat a lack of awareness and misconceptions about its large campus being impersonal. To confront these challenges and better showcase its culture and innovation, the university partnered with idfive for a flagship website redesign, following the agency's Discover360 research process.

idfive developed a new narrative strategy centered on "HEART" to highlight the university's humanistic approach and innovation. This inspired a refreshed UX and design that was bold, fun, and easy to navigate. The results were significant, with new users increasing by over 74% and engagement soaring, evidenced by a 139% increase in pages per session for new users. The redesign successfully met all goals, resonating with key prospects and stakeholders.

Iowa State University