Case Study: Goucher College Reaches Halfway to Its $100 Million Goal with idfive’s Goucher Undaunted Campaign

Goucher College raises half its $100 million goal in year one with idfive

Goucher College faced the challenge of raising $100 million by 2022 for a campus renovation project. They needed to re-engage a diverse alumnae/i base, which included reconnecting with individuals who had not been in contact for years following the school's transition to co-ed and the addition of new programs. The college partnered with the agency idfive to find a way to inspire these donors and reignite support.

idfive developed the "Goucher Undaunted" campaign, a comprehensive online and offline fundraising effort centered on personal stories of transformative moments experienced by students. The solution included an interactive giving page, a promotional video, and a series of digital and print assets. As a result, the idfive campaign raised half of the total funds needed within its first year and successfully reconnected alumnae/i with the college.

Goucher College