Case Study: George Mason University launches a billion-dollar advancement campaign with idfive

George Mason University launches a billion-dollar campaign with idfive

George Mason University, Virginia's largest and most diverse public university, faced the challenge of launching its first billion-dollar comprehensive fundraising campaign. The university partnered with the agency idfive to develop a compelling messaging platform and visual identity that could match the scale and ambition of this initiative.

idfive provided a complete marketing and communications toolbox for the campaign, named Mason Now. This included a campaign manifesto, case statement, stakeholder testimonials, a microsite, and a campaign video. The solution equipped the university with the necessary resources to confidently engage its community and industry leaders. Through this partnership with idfive, George Mason University is now poised to raise millions to expand access to education and transform lives.

George Mason University