Case Study: Fello builds a stronger independent brand with idfive

Fello boosts paid search CTR to 12.51% with idfive

idfive partnered with Fello, an organization providing services, housing, and advocacy for people with disabilities, which was launching as an independent entity after 60 years within a national network. The challenge was to create a new name and brand identity that honored its legacy while establishing a strong, independent presence capable of uniting its complex portfolio of services and supporting future growth.

The solution from idfive involved a comprehensive process including discovery, naming, and the development of a full brand strategy and visual identity system. This new brand was launched via an integrated awareness campaign that significantly outperformed industry benchmarks, achieving a paid search click-through rate of 12.51% during launch. The campaign also drove substantial website growth, with sessions increasing by 70% and new users by 105%, successfully establishing Fello's new name in the market.

Fello