Case Study: Fello celebrates 65 years and strengthens its brand with idfive

Fello boosts anniversary engagement with idfive: 98.85% OTT completion rate

Fello, an organization supporting people with disabilities, faced the challenge of celebrating its 65th anniversary in a way that reinforced its recent rebrand and expanded awareness for its future. The milestone needed to honor its history while feeling integrated with its modern identity. To address this, Fello partnered with the agency idfive to develop a commemorative campaign.

idfive created an integrated anniversary system featuring a distinct logo lockup, a new metallic gold color, and a flowing ribbon motif to unify the campaign across all touchpoints. This included a central anniversary film and a messaging framework focused on "Creating Community." The results were significant, with idfive's campaign achieving high engagement rates, including a 98.85% OTT video completion rate and a 21.91% paid search CTR, far exceeding industry benchmarks. This strengthened Fello's brand and provided a platform for future growth.

Fello