Case Study: Eastern Washington University redefines its brand as the region’s polytechnic with idfive

Eastern Washington University launches 15- and 30-second brand videos with idfive

Eastern Washington University engaged idfive to assess the health of its brand and enhance its position as a leader in regional workforce readiness. The challenge involved navigating a competitive higher education landscape and rallying stakeholders around a new, bold institutional strategy to forge a more robust identity.

idfive implemented a full-service communications strategy, which included in-depth research, a comprehensive messaging platform, SEO analysis, and the production of a brand anthem video. This approach helped EWU successfully reposition itself as "the region's polytechnic," integrating critical thinking and problem-solving skills across all fields of study. The partnership with idfive provided the university with the tools and stakeholder buy-in needed to redefine its identity without changing its core mission.

Eastern Washington University