Case Study: Eastern Washington University boosts visibility and engagement with idfive’s Super Bowl video

Eastern Washington University drives 462% more key conversions with idfive

Eastern Washington University faced the challenge of rapidly capitalizing on the high-profile opportunity of having two alumni play in the Super Bowl. They needed to transform this national sports moment into meaningful visibility that aligned with their larger brand identity, all within an extremely fast timeline. The vendor, idfive, was tasked with creating a video solution to meet this need.

idfive executed a rapid, five-day production process to create a video that connected the athletes' success back to the university's polytechnic brand positioning. The resulting spot was used for organic social media and was also aired during the local Super Bowl broadcast. The campaign delivered significant results for Eastern Washington University, including 55.5K impressions, a 9% lift in web sessions, a 23% lift in on-site engagement, and a massive 462% increase in key conversion events, demonstrating a clear and measurable impact from idfive's work.

Eastern Washington University