Case Study: East Stroudsburg University Achieves Stronger Enrollment Growth with idfive

East Stroudsburg University boosts first-year enrollment 21% with idfive

East Stroudsburg University (ESU) needed a marketing strategy to increase enrollments following a brand refresh that coincided with the challenges of the COVID-19 pandemic. The university partnered with the agency idfive to develop a new student recruitment campaign.

idfive created the "Where Courage Finds Confidence" campaign, building on ESU's existing brand to highlight support, community, and belonging. The solution involved a comprehensive suite of marketing assets, from digital ads to updated athletic facility interiors. This work by idfive led to a significant enrollment increase, with ESU reporting a 21% jump in first-year students and a 6% overall enrollment increase by fall 2023.

East Stroudsburg University