Case Study: Drexel Dornsife School of Public Health boosts MPH enrollments with idfive

Dornsife School of Public Health boosts enrollments 25% with idfive

The Dornsife School of Public Health, a nationally ranked institution at Drexel University, sought to increase applications for its Master in Public Health program. Its challenge was to leverage its strong local presence in Philadelphia while promoting its global reputation to a diverse audience, particularly around a major public health conference. The school partnered with idfive on a marketing and media campaign to achieve these goals.

idfive implemented a multi-faceted solution that included targeted digital advertising using lookalike audiences and retargeting, experiential event promotions, and strategic billboard placements. This campaign highlighted the school's impact through emotional storytelling. The efforts successfully boosted enrollments by 25% year-over-year, with a 35% increase when including both online and in-person enrollments, directly supporting the admissions team's goals.

Dornsife School of Public Health