Case Study: Clark Atlanta University strengthens digital recruitment and engagement with idfive

Clark Atlanta University improves accessibility to WCAG 2.2 AA with idfive

Clark Atlanta University, a historically Black university, faced the challenge of a digital experience that failed to reflect its academic strength, innovation, and cultural position. Its website did not adequately support recruitment or engagement. The university partnered with idfive for a comprehensive website redesign to create a modern digital flagship that honored its legacy and met accessibility standards.

idfive approached the project as a brand expression initiative, grounding the new site in the narrative of "Innovation in Service of Humanity." The solution included audience-based navigation, a content strategy focused on key differentiators, and a build that met WCAG 2.2 AA standards. The new idfive-built website now clearly communicates CAU's identity, effectively supports student recruitment, serves parents and alumni, and provides tools for faculty, restoring the university's digital presence to the level of its real-world influence.

Clark Atlanta University