Case Study: Chase Brexton Health Services engages vaccine-hesitant audiences with idfive’s animated video campaign

Chase Brexton Health Services wins Gold Award for COVID vaccine video series with idfive

The customer, Chase Brexton Health Services, faced the challenge of overcoming COVID-19 vaccine hesitancy driven by fear, misinformation, and fatigue with serious pandemic communications. They partnered with the vendor idfive to create an engaging video content service that could effectively reach diverse community audiences.

idfive developed an animated video series featuring a unique cartoon character named "Vaxy Nation" to deliver vaccine information with humor and an irreverent tone, bypassing cultural barriers. The solution was extremely well-received, generating significant favorable online engagement and earning a Gold Award from the Healthcare Digital Marketing Awards in 2021.

Chase Brexton Health Services