Case Study: Chase Brexton Health Care expands awareness and access to care with idfive

Chase Brexton expands reach and engagement with idfive across multiple targeted campaigns

Chase Brexton Health Care, a comprehensive health provider in Maryland, faced the challenge of low public awareness about its full scope of services and common misconceptions about who its care was for. To address this, they partnered with idfive on a media campaign to broaden awareness and make their healthcare feel more approachable and inclusive.

idfive developed the "Healthcare for Every/Body" platform, which was then executed through a series of targeted campaigns. These included pediatric efforts using illustrated monsters and playful language, behavioral health messaging to reduce stigma, and data-driven campaigns for specific health priorities. The result for Chase Brexton was a cohesive set of campaigns that expanded reach and engagement, strengthening the community's understanding of their available services and connecting with previously unreached audiences.

Chase Brexton Health Care