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Case Study: Center for Astrophysics | Harvard & Smithsonian clarifies its brand and web presence with idfive
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Center for Astrophysics | Harvard & Smithsonian clarifies its brand in March 2021 with idfive
idfive was hired by the Center for Astrophysics | Harvard & Smithsonian, a leading astronomy and astrophysics research center. The customer's challenge was that its brilliant research was not translating into a clear brand story, which caused external confusion about its structure and led to difficulties with funding and recruitment.
The solution implemented by idfive involved a comprehensive rebranding and web design project. This included a strategic name change to better reflect the institution's preeminent position and a new visual identity. idfive also redesigned the website to prioritize science storytelling. The result was a clear, compelling, and consistent brand that united internal and external audiences, equipping the Center for Astrophysics with improved marketing, communications, and fundraising tools.
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