Case Study: Carthage College boosts conversions with idfive media strategy

Carthage College boosts conversions 57% with idfive

idfive was engaged by Carthage College to build on a previous website redesign and maximize the institution's media outreach. The challenge was to craft effective media strategies to drive awareness, boost requests for information, and increase full-time enrollment, while navigating the complexities of targeting different audience segments for their undergraduate, graduate, and niche Sports Management programs.

The solution involved idfive developing tailored, multi-channel media strategies. They reallocated the budget to higher-potential channels like paid social, display, and paid search, emphasizing high-intent keywords and refined ad messaging. This strategic approach yielded significant results: a 57% overall increase in conversions, with undergraduate conversions up 35% and graduate conversions rising an impressive 85%, exceeding client expectations.

Carthage College