Case Study: Carthage College boosts enrollment applications with idfive’s website redesign

Carthage College boosts applications 44% with idfive

Carthage College, a liberal arts institution, needed a redesigned website to more effectively communicate its unique value proposition and bold vision for the future. The college engaged the agency idfive to overhaul its site, which had solid fundamentals but required a refresh to better tell its powerful story and challenge expectations of a typical college website.

idfive implemented a comprehensive strategy that began with an extensive discovery phase engaging 156 stakeholders. The resulting website design unified the college's story around themes of personal connection, exploration, and its beautiful lakefront setting, using a distinctive visual palette. The recruitment campaign launched with the new site delivered substantial results, including a 44% increase in enrollment applications received in the first four months compared to the previous period.

Carthage College